Capturing Redfern with a Smile

The Redfern logo - which is in the shape of a smile – captures the welcoming spirit of the area and aims to promote Redfern and the surrounding suburbs of Waterloo, Darlington and Eveleigh as a welcoming place for both business and recreation.

Proudly wearing a Redfern-branded cap, Ms Keneally addressed the crowd who were excited about watching the Rabbitohs take on the Newtown Jets.

Ms Keneally, a Rabbitohs member herself, said: ““Redfern is a cultural hub with people from all walks of life and is a very special part of Sydney.

“I am proud to officially launch this new branding to encourage more visitors and businesses to take advantage of what Redfern has to offer.

“We can all own the Redfern brand and be ambassadors to encourage people to the area and help shape the future of Redfern, Waterloo, Darlington and Eveleigh.”

The Lord Mayor also addressed the crowd, highlighting the important developments in the area including the redevelopment of Redfern Oval.

The Redfern brand is an initiative of the Roll Up Redfern Group comprising City of Sydney, Redfern-Waterloo Authority (RWA), South Sydney Business Chamber (SSBC), REDWatch and South Sydney Rabbitohs.

Roll Up Redfern was formed in 2009 to work collaboratively on business and community issues in Redfern and Waterloo and to continue the journey of positive developments in the area.

Redfern offers a range of cultural, sporting and business activities including the National Centre for Indigenous Excellence, Redfern Park and Oval, Eveleigh Market, Australian Technology Park including Channel 7, CarriageWorks, and Family and Culture Day at The Block, plus a great mix of shops, art galleries, retro furniture stores, cafes and restaurants.

The Redfern brand is a significant and exciting community activity.

Redfern brand merchandise, including t-shirts, caps and bumper stickers, is available to purchase from the South Sydney Football Club Merchandise Store (Level 4, 265 Chalmers St, Redfern) or South Sydney Business Chamber (88 Pitt St, Redfern) or email info@ssbchamber.com.au to place an order.

The Redfern Brand Presentation for Businesses and Community Organisations will be held 5.30 fore 6.00 Wednesday 9th February2011.