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Frost Presentation on Brand Development

This is a presentation given by design company Frost on 27 July 2010 to a group of local people who had previously met with Frost to help identify some of the characteristics of the local area. This was after the desk research and meetings with local people and after the survey of 300 people within a 10km radius. All this fed into Frost’s identification of the brand values and the core brand idea of Welcoming Spirit before they developed the Redfern smile logo. We have made this presentation available as it shows the process that Frost went through to identify the underlying brand values. File is 1.1Mb PDF.

RW Presentation_020810_lx.pdf — PDF document, 1131 kB (1158389 bytes)